3/30/2023 0 Comments Example of a click map![]() ![]() The term heatmap was first trademarked in the early 1990s, when software designer Cormac Kinney created a tool to graphically display real-time financial market information. Heatmaps continued to grow in popularity as a method for presenting data throughout the 20th century. Loua’s heatmap used dark grey and black to denote higher value metrics and light colors like white and light grey to denote lower value metrics. The first known usage of heatmaps is credited to Loua in 1873 for presenting various social statistics in Paris using colors. Heatmaps were first developed in the 1800s, originating in the 2D display of data in a matrix. In this guide we’ll look at how heatmaps are used across a number of different industries to give powerful insights from data – from stock market analysis to website analysis with our VWO’s heatmap tool. ![]() Heatmaps are powerful tools to understand data, with a wide array of use cases and applications across many industries. For example, on website heatmaps ‘hot’ colours depict high user engagement, while ‘cold’ colours depict low engagement. The key benefit of heatmaps is that they simplify complex numerical data into visualizations that can be understood at a glance. A heatmap (or heat map) is a graphical representation of numerical data, where individual data points contained in the data set are represented using different colors. ![]()
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